We create places
people want to be part of!

WORKRETAILHOSPITALITYCARE

rOse was born from a beliefplaces give visible form to what organisations choose to become.

Clarity in vision.
Boldness in action

For almost twenty years, rOse has supported leaders, teams and architects through their transformation projects.

That experience has shaped my belief: the best projects begin with a clear, shared vision, when strategy, ways of using space, design, experience and identity are considered together.

This belief has shaped rOse: bringing perspectives together, connecting expertise and daring to turn ideas into action, alongside the people who will bring the project to life.

Turning ambition into a coherent, tangible reality that people experience every day.

Julie van de Put — founder

rOse is a strategic design studio

ONE PROJECT.
ONE VISION.
MANY DIMENSIONS!

We build a shared vision that guides every decision: from strategy to experience, from identity to design, all the way through to delivery.

Our solutions

Strategy
& consulting

Vision, decisions, governance and process design.

Spatial
design

Strategy, experience, identity, overall space planning and detailed layouts.

Change management
& people buy-in

Communication, human resources and training.

Brand
& Identity

Naming, visual identity guidelines and bringing that identity into spaces and the experience of using them.

Wayfinding

Signage, navigation between floors and finding your way through spaces.

Project
management

Quality of delivery, budget monitoring and schedule management.

Experience
design

People, journeys, interactions and hospitality.

Executive
coaching

Leadership, alignment and support through transformation.

Training

New practices, behaviours and ways of working.

Team coaching

Collaboration, group dynamics and team cohesion.

Our clients

People make the place

Your partners in transforming spaces, identity and culture

Our partnership brings together complementary skills, grounded in the same values of listening, creativity, openness and commitment. By combining our perspectives, we give our clients a complete picture, make decisions easier and bring coherence from strategy through to delivery.

We take an active role in your transformation: committed to working alongside you, with a real enjoyment of working together and with you. rOse questions, imagines and pushes boundaries to move your projects forward with energy and enthusiasm!